A Referendum Third Party Advertiser engages in advertising to promote or oppose, or take a position on, an issue associated with a question in a referendum.
Any eligible person, corporation, trade union or group that engages in referendum advertising is required to register with Elections Alberta when it has incurred or plans to incur expenses of at least $1,000 for referendum advertising, or it has accepted or plans to accept at least $1,000 in referendum advertising contributions.
Registered Referendum TPAs
|Referendum Third Party Advertiser Name||Primary Contact||Chief Financial Officer||Phone||Website||Registration Date||Financial Reporting|
|Alberta Proud||Vitor Marciano||Daniel Kary||September 27, 2021|
Last Updated: May 9, 2022
Deregistered Referendum TPAs
|Name||Registration Date||De-Registration Date||Financial Reporting|
|Equalization Fairness Alberta||August 12, 2021||May 9, 2022||View|
|Society of Albertans Against Equalization||August 12, 2021||May 9, 2022||View|
|Vote Yes To End Equalization Inc.||August 10, 2021||May 9, 2022||View|
Last Updated: May 9, 2022
A registered Referendum TPA can only accept advertising contributions from persons ordinarily resident in Alberta during a referendum advertising period. Contributions can be money or in-kind donations of goods or services.
The maximum a Referendum TPA can receive from any given contributor is $30,000 per year, less any contributions the contributor may make to other Referendum TPAs in the year.
The TPA chief financial officer is responsible for reporting contributions to Elections Alberta and issuing official contribution receipts to contributors. Receipts issued for contributions to TPAs cannot be claimed for income tax credits.
Click here for more information on contributions.
A registered Referendum TPA or anyone acting on their behalf can hold events and activities to raise funds for referendum advertising. Examples of fundraising events include a luncheon, meet & greet, rally, golf tournament, silent auction etc. Contribution rules limit who can pay to attend or who can donate/bid at a silent auction. All fundraising revenues and expenses must be reported on the TPA’s advertising campaign return.
Click here for more information on fundraising events.
A registered Referendum TPA can spend a maximum of $530,400 during the referendum advertising period.
The following are common examples of reportable expenses:
- Administration and office costs,
- Honoraria and salaries,
- Paid advertising,
- Polling and research,
- Production costs,
- Promotional materials,
- Public relations, and
- Technology costs.
Click here for more information on expense limits.
Referendum TPAs must disclose their financial activities to Elections Alberta by filing weekly contribution reports during referendum advertising periods and filing referendum advertising returns within 6 months after the referendum vote. Audited financial statements are required if revenue or expenses for the reporting period exceed $350,000. Automatic late filing fees apply for failure to file a report or return on time.
Click here for more information on filing deadlines.
View registration and financial information for Referendum Third Party Advertisers.
Online Financial System (OFS)
Registered TPA primary contacts and chief financial officers are granted access to Elections Alberta’s secure Online Financial System (OFS) to report contributions and issue official contribution receipts to contributors.
Contact us for access and login queries.